RAC call to action

In-car distractions
The focus of safety campaigns should be widened to include all of the in-car distractions, such as adjusting the radio or heating and air-conditioning controls as well as just the dangers of using mobile phones. Motorists need better awareness of how to use in-car technology responsibly.

Drink-driving
RAC recommends a reduction in the drink-drive limit to 50mg. This reduction should be accompanied by random breath testing and continued focus on the most serious offenders. Increased driver education is needed to reinforce what the limit means in practise. Education should also focus on the effects of 'morning after motoring' when it might have been some time since the driver last had a drink.

Speed cameras
Greater use of average speed cameras and the use of speed activated warning signs. RAC believes these help to educate motorists to stay within the limit and promote safe driving behaviour rather than simply penalising. A nationwide audit of existing speed cameras also needs to be carried out to ensure that each one can demonstrate a proven effect in reducing accidents. Those which cannot should be removed.

Speed limits
RAC wants local solutions to local issues. Speed limits being set dependant upon the risk each road represents rather than blanket 20mph or 50mph limits. RAC would like to see motorists involved in the issue using personalised campaigns such as "how fast would you want people driving outside your home?". RAC would welcome an accident black spot map, which would help local authorities in making local decisions.

Environment
Clear direction from government on greener motoring. It needs to be a simple and affordable solution. In addition, messaging needs to hook motorists by showing them the money they can save and in the process reduce their CO2 emissions.

Drug-driving
Greater education is needed on the effects of drug-driving(including the effects of prescription drugs). It must be as high profile as that for drinkdriving - with the same message that it is socially unacceptable to drive after taking drugs. Roadside testing equipment must also be introduced as soon as possible to aid the Police in enforcing the law. All messages need to target the general population, not just younger drivers, as the issue is relevant to all generations.

Appendix

Conclusion and commentary