Carl Doran
Growth Director, Service, Maintenance and Repair
“I’ve had the pleasure of leading mobile mechanic growth for the last two years since joining the RAC. I’ve spent 25 years in senior leadership roles in retail and telecommunications. This includes marketing, product, transformation and operations at Carphone Warehouse and Currys PLC.
“I’m very proud of the growth we’re achieving in our third and newest division at the RAC. Our SMR and mobile mechanics proposition was born out of direct feedback from our members. They told us they found maintenance and repair a hassle. We’re really delighted with the customer response to our ‘bring the garage to you’ option.”
Outside of work, Carl enjoys running, spending time with his family and coaching his son’s under 11’s football team.
Carl’s goal
“We will keep transforming how customers service, maintain and repair their vehicles. We’re bringing about a step change in convenience. With easy booking, clear pricing and expert mechanics. Our growth and success will continue as long as we always put our customers at the heart of everything we do. We’ll continue to listen and innovate. We aim to make home servicing the new norm for hundreds of thousands of people.”
Carl’s experience
Growth Director – Service, Maintenance & Repair, RAC
Carl leads the SMR Division’s growth agenda. He makes sure the RAC’s offer and experience meet and exceed our customers’ needs. This includes managing customer experience, web, and app performance for RAC Mobile Mechanics. He personally reads and responds to our Trustpilot reviews to make sure he stays close to all customer feedback.
Transformation Director, Currys PLC
When Carphone Warehouse became part of Currys, Carl led the transformation of the brand. He designed a new customer-led mobile offering with in-house mobile virtual operator iD Mobile. He put great value and flexibility at its heart.
Commercial Marketing Director, Dixons Carphone
Carl led marketing and commercial planning for Dixons Carphone. He turned customer data into strategies that improved performance, value, and loyalty.
Director of Assisted Selling, Carphone Warehouse
Carl designed and ran digital tools to match each customer to the best package based on their needs. This drove conversion, brought a step change in customer experience and made for a happier, more productive workforce.
"Working with Carl at the RAC has been inspiring. He’s been able to turn customer insight and Trustpilot feedback into clear, actionable strategies, which has been a driving force in the growth of our SMR business. Carl has an exceptional talent for balancing ambitious commercial targets with genuine customer focus. He makes sure every initiative delivers value both for drivers and for the business. His leadership is a big reason why the RAC continues to go from strength to strength in this space." – Nick Mullender
