Part 2 - Cookies Policy

About our use of cookies 

This cookie policy explains how we, RAC, use cookies when you visit an rac.co.uk or our MyRAC webpage.  

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or on your computer or mobile device. Cookies contain information that is transferred to the hard drive of your computer, phone or tablet.

To find out more about how we use your information, you can read our privacy policy or contact our Data Protection Officer by emailing [email protected].

The types of cookies we use 

We use four categories of cookies: required cookies, performance cookies, advertising cookies and functional cookies. 

Required cookies. 

These are cookies that are necessary for our website to operate and cannot be switched off in our systems. You can set your browser to block these cookies, but some parts of our site will then not work. 

The purposes for which we use these cookies include: 

  • Security. We use cookies for keeping our website secure. 
  • Identity management. We use an identity management platform, which includes customised registration, so users can log into MyRAC to manage their breakdown and insurance cover.
  • Content display. We use cookies to ensure that our correct contact details are displayed on the site. 

Performance cookies

These cookies allow us to recognise and count the number of visitors to our site and to see how visitors interact with our website. They help us to improve the way in which our website works, for example, by ensuring that users can easily find what they’re looking for. The data collected by the cookies is aggregated across all visitors so is anonymous. 

Our performance cookies include: 

  • Google analytics. We use Google Analytics to understand how our website is performing, to deliver relevant content and to make improvements to the site. To find out more about these cookies, visit: https://policies.google.com/technologies/cookies.
  • Adobe Analytics. We use Adobe Analytics to measure the use and performance of our website. The anonymous information generated by the cookie tell us how users reached our site, which pages were viewed, how many purchases were made and which products were purchased. We also use Adobe to create unique visitor IDs which allows us to display more relevant content and improve your experience of our website. Read more at https://www.adobe.com/gr_en/privacy/cookies.html 
  • Adalyser. This cookie is used to provide us with information about how customers interact with our website and our campaigns. Read more at https://www.adalyser.com/ 
  • Session Cam. These cookies tell us about interactions with our site and help us identify improvements to provide a better experience for our users. The cookies are used to record session starts, aggregate multiple sessions from users and to maintain a view of a visitor’s session across multiple domain names. Read more at https://www.adalyser.com/
  • Fresh Relevance. These cookies store a unique ID for the user’s device. This is used to keep track of user activity so that we can show users relevant products based on their user sessions. Please see, https://www.freshrelevance.com/cookies-advice
  • Doubleclick. These cookies are used to measure and manage our media activity to optimise our website performance. Read more at https://www.freshrelevance.com/cookies-advice

Advertising cookies

We use these cookies to tailor advertising to your interests – both on our site and other sites you visit. If you disable them, you’ll still see adverts, they just won’t be tailored to you. These cookies record your visit to our website, the pages you have visited and the links you have followed.

Our advertising cookies include: 

Functional cookies

We use these to improve our site’s functionality and personalisation for our users. They may be set by us, or by third party providers whose services we use on our site.

Our functional cookies include: 

  • Trustpilot. We use Trustpilot so our visitors can see what our members say about our service and the Trustpilot rating we receive from customer reviews.
  • YouTube. We use YouTube to show you videos on our site.

How to turn off cookies 

You can turn off our performance, advertising and functional cookies by managing your Cookie Preferences.

You can also block cookies by changing the setting on your browser which allows you to block cookies. If you use your browser settings to block all cookies, including our required cookies, you may not be able to access all or parts of our website.

Most web browsers allow you to control cookies through the browser settings. To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

To find out how to manage cookies on your browser, you can visit:

Cookie lifespan 

Not all cookies work for the same period of time.  ‘Session cookies’ only operate temporarily and are erased when you close your browser. ‘Persistent cookies’ can last for much longer, in some cases several years, unless they are manually deleted. 

Who sets the cookies on our site 

Many of our cookies on our sites are set by us – these are called ‘first party cookies’.  Some cookies are set by third party partner organisations and are known as ‘third party cookies’. 

Find out more about cookies 

You can read more about cookies on the website for the UK’s data protection regulator, the Information Commissioner’s Office - https://ico.org.uk/your-data-matters/online/cookies/