Part 2 - Cookies Policy

About our use of cookies

This cookie policy explains how we, the RAC, use cookies when you visit an rac.co.uk or myRAC webpage.

Our website uses cookies to identify you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

To find out more about how we use your data, you can read our privacy policy or contact our Data Protection Officer by emailing [email protected].

What are cookies?

Cookies are small files of letters and numbers stored on your browser or device. They contain data that helps us identify your preferences and interactions with our site.

The types of cookies we use

We use four categories of cookies: essential cookies, performance cookies, advertising cookies and functional cookies.

Essential cookies

These are cookies that are necessary for our website to run and can’t be switched off. You can set your browser to block these cookies, but some parts of our website won’t work.

We use these cookies for:

Security. We use cookies for keeping our website secure.
Identity management. We use an identity management platform, which includes customised registration, so users can log into myRAC to manage their breakdown and insurance cover.
Privacy consent management. We use cookies to allow you to set your cookie preferences and remember your preferences for future visits.
Content display. We use cookies to ensure that our correct content details are displayed on the site.
Affiliate reward program. We use cookies to ensure that rewards are correctly paid to you as part of our affiliate program.

Performance cookies

These cookies allow us to recognise and count the number of visitors to our site and to see how visitors interact with our website. They help us improve the way our website works, for example, by helping you easily find what you are looking for. The data collected by the cookies is combined across all visitors so is anonymous.

Our performance cookies include:

Google Analytics. We use Google Analytics to understand how our website is performing, to deliver relevant content and to make improvements to the site. To find out more about these cookies, visit: https://policies.google.com/technologies/cookies
Adobe Analytics. We use Adobe Analytics to measure the use and performance of our website. The anonymous data created by the cookie tells us how users reached our site, the pages they viewed, how many purchases they made, and the products they bought. We also use Adobe to create unique visitor IDs which allows us to display more relevant content and improve the user experience. Read more at https://www.adobe.com/gr_en/privacy/cookies.html
Glass Box. These cookies tell us about your interactions between our site and help us improve your experience. The cookies record session starts, combine multiple sessions from users and track visitor across multiple websites. Read more at https://www.glassbox.com
Microsoft Clarity. These cookies help us understand your interactions on our website by collecting data such as page views, navigation paths, clicks, and other interactions. Read more at https://learn.microsoft.com/en-us/clarity/faq#privacy
Yieldify. This cookie allows us to test your interaction and preferences across different webpages. Read more at https://www.yieldify.com/yieldify-platform-policy/

Advertising cookies

We use these cookies to tailor advertising to your interests – both on our site and other sites you visit. If you disable them, you’ll still see adverts, they just won’t be tailored to you. These cookies record your visit to our website, the pages you’ve visited and the links you’ve followed.

Our advertising cookies include:

Adobe Audience Manager. These cookies help us to build user profiles. Read more at https://experienceleague.adobe.com/docs/core-services/interface/ec-cookies/cookies-am.html?lang=en
Doubleclick. These cookies measure and manage our media activity to better our website performance. Read more at https://www.freshrelevance.com/cookies-advice
Facebook. These cookies track your behaviour on our website, such as the pages visited and where you left the website. This technology enables us to show you personalised adverts when you’re on Facebook. Read more at https://www.facebook.com/policies/cookies/
TikTok. These cookies track your behaviour on our website, such as the pages visited and where you left the website. This technology enables us to show you personalised adverts when you’re on TikTok. Read more at https://www.tiktok.com/legal/page/eea/privacy-policy/en
OptinMonster. This software gives you the choice to subscribe to our newsletters and regular offers. Read more at https://optinmonster.com/gdpr/cookies/
Bing. These cookies are for our online advertising. The Bing cookie enables us to measure and manage our media activity to improve our website performance. Read more at https://privacy.microsoft.com/en-gb/privacystatement
Google Tag/Enhanced Conversion. These cookies help us measure our conversion rates. This type of cookie is only used when accessing the RAC website through Chrome and matches conversion data with Chrome log in details. Read more at https://policies.google.com/technologies/ads?hl=en-uk
DV360. These cookies measure and manage our media activity. Read more at https://business.safety.google/adscookies

Functional cookies

We use these to improve our site’s functionality for our users. They may be set by us, or by third party providers whose services we use on our site.

Our functional cookies include:

Trustpilot. We use Trustpilot so our visitors can see what our members say about our service and the Trustpilot rating we receive from customer reviews.
YouTube. We use YouTube to show you videos on our site.
Live Person. This technology provides visitors with online chat functionality. Read more at https://www.liveperson.com

Cookie lifespan

Not all cookies work for the same period. ‘Session cookies’ only operate temporarily and are erased when you close your browser. ‘Persistent cookies’ can last for much longer, in some cases many years, unless they’re manually deleted. Each cookie has a specific lifespan.

Legal Basis for Processing

Under UK GDPR, the legal basis for processing personal data via non-essential cookies is user consent. Essential cookies are used based on legitimate interest to ensure website functionality and cannot be turned off.

Consent Mechanism

We obtain your consent for non-essential cookies before they are set. A cookie banner is displayed when you first visit our website or periodically from time to time, allowing you to accept or reject cookies.

Third-Party Cookies

Some cookies are set by third-party services we use. These include performance, advertising, and functionality providers. Links to their cookie policies are provided in our full cookie list.

How to turn off cookies

You can turn off our performance, advertising, and functional cookies by managing your Cookie Preferences.

You can also block cookies by changing the settings on your browser. If you use your browser settings to block all cookies, including our required cookies, you may not be able to access all or parts of our website.

Most web browsers allow you to control cookies through the browser settings. To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

To find out how to manage cookies on your browser, you can visit:

Google Chrome: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en
Microsoft Edge: https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Microsoft Internet Explorer: https://support.microsoft.com/en-us/topic/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Opera: https://www.opera.com/help/tutorials/security/privacy/
Apple Safari: https://support.apple.com/en-gb/safari

Policy Updates

This policy is reviewed regularly and updated as needed. The latest update was made in August 2025. Users will be notified of significant changes via our website.