Andy Baker

"I have been CEO of the Consumer Roadside Division at the RAC since 2021. I have 30 years of experience in consumer marketing and have held CEO and senior leadership roles at several organisations. This includes Plusnet and the BT Group.

A recent highlight at RAC Bristol was winning ‘South West Contact Centre of the Year’ in the medium-sized category for the second year. This award reflects the team’s hard work and commitment to excellent customer service."

Outside of work, Andy enjoys walking his dogs in the Peak District. He also enjoys watching rugby and football, and spending time with his wife and children.

Andy's experience

CEO, RAC Consumer Roadside

Andy leads the RAC Consumer Roadside team. He sets the strategy and drives results. Andy focuses on customer service and works to give every member a great experience.

CEO, Plusnet

Andy spent six years as CEO of Plusnet. He managed strategy and daily operations. Andy helped the company grow and improve broadband and telecom services. He kept customers at the heart of every decision. Andy also made sure Plusnet’s plans matched its parent company’s goals.

Commercial Director, BT Wi-Fi

As Commercial Director, Andy grew BT Wi-Fi’s revenue. He used smart pricing and built strong partnerships. Andy worked to create value for customers and keep BT Wi-Fi ahead of the competition.

Non-Executive Director, NHS Children’s Hospital Board, Sheffield

Andy served as a Non-Executive Director on the NHS Children’s Hospital Board in Sheffield. He helped shape the hospital’s strategy and supported safe, high-quality care. Andy worked with senior leaders to make decisions that put patients and families first.

Andy Baker commenting on

RAC Drive – Car garages leave over half of drivers confused and with a ‘raw deal’ when getting repairs

“At best, this can be frustrating for drivers who need their vehicles repaired, but at worst it could mean they get a raw deal – with baffling language making it much more likely they approve any work, at any price they’re quoted.

At the end of the day, getting the right repairs at a fair price shouldn’t come down to how well drivers understand industry terms and acronyms.”

RAC Drive – RAC offers new savings to make motoring cheaper and easier

"Knowing how important cars are to so many of us from going to work, doing the shopping, taking kids to school and clubs, and driving to see family and friends, we decided to create a series of products and offers that we believe will make a real difference in keeping the cost of running a car down..."