RAC Tyres / RAC Shop / RAC Vehicle History Check

Purpose and legal basis for using your information 

When you use the services of RAC Tyres, RAC Shop, or RAC Vehicle History Check, the data controller, who will be responsible for providing you with the service, will be Colewood Automotive Limited (“Colewood”).

Colewood manages RAC Shop, RAC Tyres and RAC Vehicle History check and is responsible for your personal information which it collects when you use these services. 

This privacy notice only covers how RAC handles your information which we receive when you use those services. You can view Colewood’s privacy notices here:

When you use RAC Shop, RAC Tyres or RAC Vehicle History Check, RAC Motoring Services will also be a data controller for the following purposes: 

Our purpose for using your data Our lawful basis
Marketing: Using your information for the purpose of marketing activities, including the use of determining the marketing communications we send to you (which may include profiling) and analysis of our marketing activities. Consent
Service oversight, improvements, and analysis: Overseeing the performance of the RAC branded services, making improvements, reporting and analysis, quality assurance, governance, management and audit practices. Legitimate interest 
Your rights: Complying with your data protection requests under GDPR. Legal obligations 
Regulatory obligations including fraud detection: We use your personal data to comply with our regulatory obligations including for the prevention, detection and reporting of fraud.  Legal obligations 


  • Legitimate interest: We rely on this basis when our use of your data is necessary for the purposes of our legitimate interest which does not unduly impact you rights and freedoms.  This legal basis is set out in article 6(1)(f) of the GDPR. 
  • Contract: We rely on this basis when our use of your data is necessary for the purpose of fulfilling our obligations under a contract which you have with us.  This legal basis is set out in article 6(1)(b).
  • Legal obligations: We’re required to comply with legal and regulatory obligations, such as the prevention, detection and reporting of fraud and other financial crime. This legal basis is set in article 6(1)(c) of the GDPR. 

You can read more about our use of your information for marketing at https://www.rac.co.uk/legal-information/privacy-policy/part-2/marketing.  

The information we collect

The information which we collect about you relating to your use of RAC Shop, RAC Tyres, and RAC Vehicle History Check will include:

Category of information Examples 
Key personal details  Name, date of birth, etc
Contact details Home address, email address, telephone number
Communicating with us If you contact us directly, we may record telephone conversations and communication by email, post and social media 
Details of your use of RAC services Where you use RAC Shop, RAC Tyres, or RAC Vehicle History Check we may receive information about your use of the service

How we get your information 

  • Colewood: We receive information from Colewood relating to your use of RAC Shop, RAC Tyres and RAC Vehicle History Check.
  • From you: We receive information directly from you when you contact us directly. 

How long we keep your information for 

We keep your information for up to 7 years to meet our legal, regulatory, tax or accounting requirements.   

Who we share your information with 

We may share your information with third parties such as:

  • RAC group companies: For administration purposes and to help us understand your relationship with RAC.
  • IT providers: Providers of IT services for administration and management of our internal systems
  • Regulators: Regulators and governmental bodies, such as the Financial Conduct Authority or Information Commissioner’s Office if necessary to meet our mandatory reporting requirements. 
  • Professional advisors and purchasers: Our professional advisors for the purpose of providing us with professional advice. If RAC is sold, we may need to disclose your personal information to our advisers and any prospective purchasers and their advisers.

Automated decision-making 

Automated decisions are decisions which are made about you using only technology and which aren’t made with the direct input of an actual person. We do not make automated decisions relating to you for RAC Shop, RAC Tyres, or RAC Vehicle History Check. 

Where your information is held 

We are a UK based organisation but we do offer services to our members across Europe, such as our European Breakdown cover. It is possible that we may transfer your personal information outside of Europe, for example, where one of service providers has operations outside of Europe and such transfer is necessary.  Where your data is transferred outside of Europe, we will ensure that suitable safeguards are in place to make sure that your data is protected. The safeguard will usually be reliance on standard contractual clauses. 

What happens if you do not provide us with your personal information 

Unfortunately, if you do not provide us with the personal information which we need in order to provide you with a product or service, we may not be able to provide you with that product or service.