Part 2 - Visitors to our website

Purpose and legal basis for using your information 

If you visit our website (, we will use your personal data for the following purposes: 

Our purpose for using your data  Our lawful basis 
Website performance: We process your data to maintain and monitor the performance of our website and to constantly look to improve the site and the services it offers to our users Legitimate interest
Tracking use: Monitor how visitors engage with our website (primarily through the use of cookies);  Legitimate interest
User experience: Optimise the user experience of visitors to our website (although through the use of cookies).  Legitimate interest

RAC Motoring Services, RAC Financial Services Limited and RAC Insurance Limited are joint data controllers for our website which means they share responsibility for the use of data we collect from visitors to the site. 

For the purpose for which we use your data, we need to have a lawful basis. The lawful basis is set out in the General Data Protection Regulation (GDPR). The ones we’re relying on are: 

  • Legitimate interest: We rely on this basis when our use of your data is necessary for the purposes of our legitimate interest which does not unduly impact you rights and freedoms. This legal basis is set out in article 6(1)(f) of the GDPR. 

The information we collect

The information which we collect about you as a visitor to our website will include:

Category of information  Examples
Device information Details about the device you use to access our web services, such as the IMEI number of your mobile telephone or IP address.
Location data For example, when you use our mobile app and have allowed access to location services or the start and end of journeys collected through our traffic and travel services.
Online activity We use information about which of our websites and apps you visit, what products and services you browse and buy, your location and your customer history to ensure that the advertising you see from us is as timely and relevant as possible.
Cookie information

Web use data from the use of cookies and similar technologies. More information about the types of cookies we use and how they work can be found in our cookie policy.

If you access our website through a third-party connection or log-in, we may receive information from third parties where you have permitted them to share your data with us. 

Further information about the data which we collect about you can be found in our Cookie Policy (link). 

How we get your information 

  • From you: As you interact with our website

How long we keep your information 

We usually hold your data for 7 years. 

Who we share your information with 

To administer and provide our breakdown service, RAC Motoring Services may share your data within the RAC Group (potentially with RAC Financial Services Limited and RAC Insurance Limited). 

We may also share your data with third parties who are instructed by us, such as:

  • IT providers: for administration and management of our internal systems

Links to other websites

RAC is not responsible for the security of links to other websites included on RAC websites. 

Our site features the products and services of third party providers. Where a product or service is to be provided by a third party, for example motor loans, warranties, insurance, car data checks and valuations of your car, your information will be shared with that third party for purposes of delivering that product or service to you.

You will be able to tell when a third party is involved in your transactions and your personal information is shared and, before you submit any information, you will be notified and then it is up to you whether or not you want to provide it.

Where you purchase products or services from or provide information to a third party or access another website through our site, use of any information collected is subject to the privacy notice of the operator of the website you are visiting or the provider of such products or services you are purchasing. We have no control over those other websites or providers and are not responsible or liable for the privacy policies of the operators of those other websites or providers. 

This privacy notice applies solely to information collected on our site. Please check the privacy policies of operators of other websites or providers before you submit any personal data to those websites or providers. They may differ from ours. If you cannot find any privacy notice and require more information, please contact the provider directly.