Part 2 - Marketing

Purpose and legal basis for using your information 

We use personal data for the purpose of marketing in the following ways: 

Our purpose for using your data Our lawful basis 
Marketing to our members: We have a legitimate interest to send marketing to people who’ve purchased an RAC product or service (unless they’ve specifically asked us not to). Legitimate interest 
Sending marketing communications to those who’ve asked for it: Where a person has asked us to send them marketing, we can send them marketing. Consent 
Telling people their complimentary breakdown cover is coming to an end: Where we provide complimentary breakdown cover, we may send a few letters to inform individuals that their cover is ending and to offer them ongoing cover with RAC Legitimate interest 
Business marketing: We send marketing for our business services to businesses.  Legitimate interest 
Online advertising: We use information about which of our websites and apps you visit, what products and services you browse and buy and your customer history to ensure that the advertising you see from us is as timely and relevant as possible. We also use this information to improve our website experience. Legitimate interest 
Creating campaigns and strategies: We use information about you to create specific marketing communications that are tailored, useful and timed appropriately. Legitimate interest 

Whether RAC Motoring Services, RAC Financial Services Limited or RAC Insurance Limited is the data controller will depend on which business is responsible for the marketing. 

For each different purpose for which we use your data, we need to have a lawful basis. The different lawful bases are set out in the General Data Protection Regulation (GDPR). The one we’re relying on is: 

  • Legitimate interest: We rely on this basis when our use of your data is necessary for the purposes of our legitimate interest which does not unduly impact you rights and freedoms. This legal basis is set out in article 6(1)(f) of the GDPR. 
  • Consent: We rely on this basis when you have provided your consent for a specific purpose. This legal basis is set out in article 6(1)(a) of the GDPR.

The information we collect

The information which we collect about you for the purpose of marketing will include:

Category of information Examples 
Information about you
Key personal details Name, date of birth, etc
Contact details Home address, email address, telephone number
Purchase history  Your transaction/purchase history when you buy any of our products online or when you return a product to us.
Marketing preferences  Your preferences for the marketing you would like to receive from us
Marketing engagement Your marketing responses if you open an email from us and click on a link to view products or offers, when you provide marketing permission or if you opt out of receiving emails from us.
Lifestyle information We use marketing segmentation data, typically information about family and domestic information, provided to us from third parties. 

The information which we collect about you is your name, contact details, your marketing preferences, the history of our marketing activity with you and your engagement with our marketing. 

How we get your information 

From you: For example, where you provide your name, contact details and marketing preferences through the purchase of an RAC product, or visit to our website. 

Our partners: Where we provide a service to you through your relationship with one of our partners, our partner will provide us with your information. 

Data services providers, such as data service organisations, who collect demographic data and publicly available information which is used to help us improve and tailor our products and services or information used to identify products and services that we believe you may be interested in.

How long we keep your information 

We usually hold your data for up to 5 years (depending on the nature of the marketing we send), unless you ask us to erase your data sooner. 

Who we share your information with 

We will use email, telephone, SMS, post and social media i.e. Facebook or Google to inform you about these products and services. 

Your rights relating to marketing 

You have the right to ask us not to use your personal information this way at any time. If you would prefer not to receive this information from us and have not previously advised us of this, please let us know using any of the methods detailed below;

By clicking on ‘UNSUBSCRIBE’ in any emailed marketing message you receive 

By telephone when you call our customer contact centre on - 0333 202 1877

Sending us an email at - [email protected]

By post to:  Data Protection Officer
                      Great Park Road, 
                      Bradley Stoke,
                      BS32 4QN