RAC 6th in the Which? top 100 brands for customer service

The RAC is proud to have received a five-star commendation in the latest Which? report ‘The heroes and villains of customer service’.

The survey, which asked 3,690 people to rate their experiences of customer service with major brands, saw the RAC achieve the maximum five-star rating for each of the three categories: making you feel valued as a customer; the attitude/helpfulness of staff, and the efficiency with resolving complaints or problems.

The business which is celebrating 120 years of serving its members and motorists achieved a sixth place ranking sitting alongside some of the UK’s favourite and most trusted brands from finance and retail where the RAC was the highest-scoring breakdown cover provider for customer service.

The RAC’s overall customer service score of 84%, was just five percentage points behind the first place brand in the entire 100-company-strong survey.

This reflects the RAC’s commitment to putting its members first and at the heart of all that it does.

The RAC’s patrols and call centre colleagues always go the extra mile to help resolve drivers’ problems and to get them back on the road as swiftly and safely as possible.

RAC operations director Phil Ryan said: “We are delighted to receive this five-star commendation and to be regarded among these top consumer brands.

"Our patrols and customer service teams are there for drivers 24/7, 365 days a year ready to come to their help and rescue them in their hour of need.

"So customer satisfaction and great service is our top priority and the results speak for themselves.

“We put our members and customers at the heart of everything that we do and everyone at the RAC is really proud of this achievement.

“We also recognise that we don’t get things right 100% of the time – sometimes we can do things better and we are always keen to hear how we can improve our customers’ experience.”

The RAC has over eight million members and its 1,500 patrols attended 2.2 million breakdowns last year, fixing four out of five cars at the roadside on average in 30 minutes.

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