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The RAC has teamed up with Think! From the Department of Transport and Aardman to launch a national road safety competition, calling on school children to create their own short animated films to communicate key road safety messages to their fellow pupils.

The competition is aimed at children from 4 to 16 years old. The RAC Road Safety Animation Challenge is a brilliant new online competition to help teach children important life skills about road safety and other skills associated with team work communication, animation and creativity.

As a parent or carer we would like you to encourage your children's school, club or association to participate in the animation competition and for teams of pupils to create their own stop-frame animations and characters to tell vital road safety messages.

What is the challenge about?

  • We want children to set up a Road Safety Team and do some research to understand the key road safety issues in and around their local community. The team is then tasked to design and run an awareness campaign by creating a road safety themed short animation film that illustrates important road safety tips and techniques to keep everyone safe on our roads.
  • Any style of animation can be used, whether it's a 2D drawn, 3D clay models, or other animation.
  • The competition is split into three age groups - 4-7, 7-11, 11 to 16 so the road safety messages are relevant for their age group.
  • The film must be no longer than 30 seconds - keep it short and sweet!
  • Once the film is finished, you will need to upload your film to
  • The competition closes at 11.59pm on 4 July 2014
  • The THINK Resource Centre contains information for parents about how to help keep children safe on the road which includes lots of activities for you to complete with your child.

For more information please read Terms and Conditions of this competition. Why Road Safety Matters

Road Casualties in the UK might be at a record low but there are still around 1,400 children aged 0-11 that are killed or seriously injured on Britain's roads every year. That's almost 27 children every week.

As a parent one of the best ways that you can help your child to stay safe is to set a good example when using roads, on foot and in the car and help them to understand how to use our roads safety so they stay safe.

Nominate your road safety champion


We are looking to find the heroes and heroines who put themselves out to ensure that people stay safe on our roads.