UK’s first free-standing AI road safety camera catches almost 300 drivers in first three days
One of Devon and Cornwall’s busiest roads has been the testing ground for a new generation of road safety camera – and has been an immediate success.
The state-of-the-art artificial intelligence (AI) technology has detected almost 300 drivers using mobile phones or not wearing seatbelts on in just the first three days of being in operation.
In total, the new camera detected 117 mobile phone and 180 seat belt offences.
Implemented by road safety tech firm Acusensus – in partnership with Vision Zero South West – it utilises AI to identify mobile phone and seatbelt offences, and it is the first time this system has been used in the UK.
Vision Zero is a group of organisations across Devon and Cornwall that are aiming to cut the number of deaths and serious injuries in the region to zero.
The camera is currently located on the A30 near Launceston.
All images are reviewed by a human before being used as a part of conviction.
- Motorway cameras – what you need to know
- Speed cameras – how they work
- New AI speed camera with 4D radar technology can scan drivers inside a vehicle
Last year, Vision Zero South West conducted a 15-day trial of a larger, vehicle-based system from Acusensus which detected 590 seatbelt and 45 mobile phone offences across various roads in both Devon and Cornwall.
However, the new free-standing system can be easily moved and can be deployed at various locations across Devon and Cornwall.
The aim is to expand the project and provide constant monitoring of some of the region’s most used roads.
Adrian Leisk, Head of Road Safety for Devon & Cornwall Police, said: “We are employing this new technology to send a clear message to anyone who continues to use their phone behind the wheel – you will get caught.
“Whether it’s by the Acusensus cameras, a passing officer or on video footage submitted through Op Snap, the result will be the same and you will end up with a hefty fine and six penalty points – which could be enough to cost some drivers their license and livelihood.
“It’s just not worth it. Before you start your journey, put your phone away in the glovebox or somewhere you cannot reach it so the temptation is not there. If it’s an emergency, make sure you pull in and stop the car before making that call.”
- Drivers warned about new stealth speed camera vans
- Traffic light cameras – what you need to know
- Speeding fines – how much will you have to pay?
Alison Hernandez, Police and Crime Commissioner for Devon, Cornwall and the Isles of Scilly, and chairman of the Vision Zero South West road safety partnership, commented: “Last year 48 people were killed and 738 were seriously injured on Devon and Cornwall’s roads – and that is why road safety is one of four priorities in my Police and Crime Plan.
“We know distracted driving is a common cause of collisions, which is exactly why it is illegal to use a mobile phone while driving.
“We also know that wearing a seatbelt reduces the risk of death for drivers in a road collision by around 50% - yet almost a third of the people who died in UK car collisions in 2021 were not wearing a seat belt, the highest level recorded since recent records began.
“By embracing new technology such as the Acusensus ‘Heads Up’ system, we have the opportunity to improve compliance with these laws and consequently make our roads safer for everyone.”

Cheaper than AA Price Promise^
- Roadside cover from £5.29 a month*
- We get to most breakdowns in 60 mins or less
- Our patrols fix 4/5 breakdowns on the spot
*At least 10% of new customers pay this for single-vehicle Roadside (Basic). ^T&Cs apply.
You might also like

AI-powered smart cameras will boost driver safety in new RAC partnership
RAC Connected is enhancing its offer to business fleets by partnering with market-leading smart camera systems provider Exeros Technologies.

Motorway cameras - what you need to know
There is no shortage of motorway cameras on our main roads in the United Kingdom. Here we run through their functions and how they keep our roads safe.

Speed cameras – how they work
Speed cameras are used to record a vehicles speed to help enforce speed limits. Learn more about the different types, how they operate here!

Traffic light cameras: what you need to know
Traffic light cameras play a vital role in keeping our roads safe. But if you’ve accidentally run a red light, how do you know you've been caught?

Traffic cameras - what you need to know
More than 1,500 traffic cameras monitor traffic across motorways and major trunk roads. Here's our guide on what they are and how they're used. Read more here.
Popular in News
1
Car buyers to save thousands as EV grant returns
2
Private parking companies issue a record 14.4m tickets to drivers in a single year
3
Drivers fined £1m from just 36 yellow box junctions in 2024
4
Road deaths on the rise in Great Britain
5
Private parking industry urged to publish ‘full and transparent’ complaints and appeals data
6
Drivers now able to search for new home that comes with EV chargers
7
Leicester’s Sean Kimberlin named as RAC Mobile Mechanic of the Year
8
Number of drivers caught using unroadworthy vehicles jumps by 52% in a year
9
Warning to drivers across the UK over fake parking apps
10