About us
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's RAC Breakdown cover, car insurance, learning to drive, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – RAC is able to meet motorists' needs.
RAC incorporates RAC Breakdown and RAC Insurance.
RAC is committed to providing the very highest levels of service to its members and has been ranked first for customer service by J.D. Power and Associates' UK Roadside Assistance Study for the past three years.
Our history
Ever since its foundation in 1897, RAC has been consistently at the forefront in developing motoring services – from introducing uniformed patrols in 1901 and roadside emergency telephone boxes in 1912 right through to the present day when we boast the world's most advanced computer systems to deal with calls for roadside assistance.
In March 2005, Aviva plc acquired RAC for around £1.1 billion. The acquisition brought together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva Insurance (part of Aviva).
Products and Services
RAC Rescue
- United Kingdom
RAC has more than 2,000 patrols that attend around 2.8 million breakdowns each year. RAC cover around 7 million roadside assistance customers. Our breakdown assistance centres operate 24/7 and deal with approximately 5 million calls a year. - European
RAC European Breakdown is additional breakdown cover for U.K. customers that travel abroad to Europe. RAC covers 47 European countries which will provide English-speaking Incident Managers available 24 hours a day to assist RAC customers.
RAC Shop
RAC Shop has a range of motoring accessories available to buy online, from satellite navigation systems to Scalextric sets.
RAC Tyres
RAC has teamed up with Blackcircles.com to create RAC Tyres – an online tyre service offering savings on tyres. Tyres can be chosen, paid for and a fitting booked online.
RAC Direct Insurance
RAC Direct Insurance offers car, motorcycle, van, home and travel insurance.
RAC Legal Services
RAC Legal Services provides advice and representation to customers involved in personal injury claims.
RAC Vehicle Checks and Examinations
RAC Vehicle Checks and Examinations conduct vehicle checks that show if a car has been stolen, written-off, has outstanding finance or previous plates, is at risk of being sold illegally, and that its number plate and chassis number correspond. With RAC Examinations, inspectors will conduct physical checks on the car to make sure it is mechanically and structurally sound.
Travel and Traffic Information
RAC provides travel and traffic services including an online Routeplanner, in-car navigation, traffic information via phone or the internet and help with travel documents.
RAC Licensing Programme
RAC are looking for innovative and appropriate partners to join our licensing programme. We are happy to discuss the licensing of the RAC brand providing the potential products meet our basic requirements:
- Relevance to the RAC brand and its customers
- Innovation within the Product Category
- Strong commercial opportunity
To receive more information about our licensing programme, please complete this short information request form
How to license the RAC brand
The RAC brand may only be used under license or with the permission of RAC. Guidelines for the RAC brand are available on request
To discuss licensing the RAC brand, please contact:
Golden Goose, Brand Licensing Consultancy
Tel: 020 7256 1001
Email: info@goldengoose.uk.com
Current Projects
The RAC licensing programme featuring Pressure Washers, SatNavs, Handtools and Lighting, has extensive distribution within major high street retailers.
Awards
J.D.Power and Associates awarded RAC for ranking the highest in satisfying emergency roadside assistance customers in 2008. This is the third consecutive year RAC has held this title – that's more times than any other breakdown provider.
We also have a Greenfleet Breakdown/Recovery Company of the Year 2006 award for the most environmentally friendly roadside patrols.
Team RAC
RAC is continuing to sponsor a professional race team in the 2009 HiQ MSA British Touring Car Championship (BTCC) with drivers Colin Turkington and Stephen Jelley. The sponsorship is key to promoting RAC’s values and the driving people strapline.
Team RAC will be building on its 2008 success, after winning the Independent Team Championship and Colin Turkington the Independent Driver Championship. And, whether you have a passion for motorsport or not, the team thrives knowing it has the driving people behind it.
Throughout the season, Team RAC will be giving colleagues a chance to win tickets to the races and get up close to the drivers by being race reporters for the day. To keep up-to-date with the season and check out the fab new Team RAC merchandise, log on to Team RAC.
