Women take charge with car choice

Women are proving to be the driving force behind their car buying decisions, research has found.

A survey of 1,000 UK car owners by BMW Financial Services revealed that just two in 10 consider their partner's opinion when purchasing a car.

And three quarters said they don't choose a car to impress anyone but themselves.

Most women said it takes them just over a month to make a decision about what car to buy, and two-thirds have no problem haggling on the forecourt.

Women are also savvier than men when it comes to choosing how to pay for their motor.

Most men take just two hours to decide how to pay for their car and admit to rushing into a decision, the survey shows.

But a third of women take two days to make a financial decision.

Women may be more likely to make smarter choices when it comes to choosing their car insurance too.

Joe Pattinson, general manager of sales and marketing at BMW Financial Services said: "Finance is the car purchasing model for the future.

"As women adopt the rent-to-own approach as the more sensible decision, this is less of an indication of the economic climate and more a long-term purchasing trend that is here to stay."

Copyright © Press Association 2011

UKBC: Main (4.50)

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