Vauxhall is tempting electric car enthusiasts to choose its range-extending Ampera by knocking £3,500 off the asking price.
The new price of £28,750 includes the Government's £5,000 Plug-In Car Grant, which covers vehicles that produce less than 75g/km of CO2; are powered by a battery and can travel more than 60 miles on a single charge.
The Ampera range starts with the Positiv, complete with rear-view camera and climate control.
The Electron variant starts at £30,495 and has a Bose sound system. Available from 24 Vauxhall dealers, the car has a battery charged by a 1.4-lite petrol engine. It will go 50 miles on just battery power and has a total range of 310 miles.
Vauxhall's Chairman and Managing Director Duncan Aldred says the price of the Ampera brings the cost of driving an electrically-powered car closer to that of petrol and diesel alternatives.
He said the car remains the only solution for buyers in search of an electric vehicle to use as a family car.
Copyright Press Association 2013