Service station stores for Waitrose

Customers at two of the UK's busiest motorway service stations will be able to top up on their grocery shopping after supermarket chain Waitrose announced details of a franchise deal.

Oxford Services on the M40 will be the first to boast one of the 2,500 sq ft shops, with the opening date set for May 1. This will be followed two weeks later with the opening of the second store at South Mimms on the M25.

The stores will offer more than 850 lines and operate from 7am until 10pm, 365 days a year, and Waitrose hopes that the deal with Welcome Break will draw in an additional nine million customers.

Some 50 new jobs are expected to be created as a result of the motorway services expansion and Waitrose, the grocery division of the John Lewis Partnership, said its sandwich supplier was investing more than £3 million in developing its site to meet the increased demand.

The retailer's move into franchising and motorway service areas follows recent expansion into other new formats such as market town and convenience stores.

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