Renault's 'zero emission' ad banned

A television advert by Renault has led to accusations the car maker has been economical with the truth over the issue of a range of zero emission vehicles.

The advert in question has a montage of cars and a voice-over saying: "For us, global warming goes beyond the emissions coming out of the exhaust. It's an issue we address before, during and after manufacture. From next year, Renault will launch a range of zero emission vehicles to drive the car forward again."

However, there have been complaints over the claim, with viewers saying that emissions would be created by using electricity to charge the vehicles.

The full life-cycle of the vehicle was also not taken into account, was another complaint.

In response, Renault accepted it would produce emissions if the electricity used to power the cars was generated by fossil fuels. The car maker added that there would be no emissions if the cars were powered by electricity from wind power or a renewable source.

The Advertising Standards Authority (ASA) upheld the complaints, saying the ad gave the impression that the entire production, use and disposal of the vehicle would not produce any emissions or have a detrimental effect on the environment.

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