Lexus ad broke advertising rules

An advert for a Lexus hybrid vehicle breached advertising regulations, according to a watchdog.

The national press advert stated that driving the Lexus RX 400h was "perfect for today's climate" and "makes environmental, and economic, sense".

The Advertising Standards Authority upheld complaints that the advert had misled consumers by implying that the car caused little or no harm to the environment and gave a misleading impression of its CO2 emissions.

It ruled that the advert breached regulations relating to truthfulness and environmental claims and ordered the manufacturer not to make the implications in the future if it was not the case.

Defending the ad, Lexus said the headline was supposed to work on two levels, with the word climate also referring to the current economic market and a financial deal on offer to buy the car.

The purpose of the ad was to educate readers that the Lexus RX 400h was more environmentally friendly than standard premium SUVs.

The company said it had amended the ad immediately following the complaints to state: "Perfect for today's economic climate" and removing the claim that driving it made environmental and economic sense.

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