Land Rover is planning to create 275 new jobs at its West Midlands factory following increased demand for its vehicles.
The positions will be created at the carmaker's manufacturing unit in Solihull, which already employs 5,000 workers.
Land Rover said the new staff will start immediately to step up production in order to meet growing demand for the new 2010 model year range.
More than 11,300 Land Rover vehicles were sold in March - a 67% year-on-year rise and the best figures for any month in the company's 62-year history. It was also the seventh consecutive month of sales growth for the car giant.
Phil Popham, Land Rover managing director, said: "These additional positions are excellent news for the manufacturing industry in the Midlands.
"It comes as a result of a phenomenal response received from customers and the media to the award-winning 2010 model year range, giving Land Rover an incredible start to the year."
As well as the Defender model, the Solihull plant builds the company's Discovery 4, which saw sales increase by 58%, together with the Range Rover Sport and Range Rover models, which were up by 70% and 36% respectively compared with the same period last year.
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