Even before Kia's latest compact MPV Venga goes on sale, the vehicle has been selected to receive an award for its design.
A Germany-based panel will hand over the award in March next year for the Korean manufacturer's B-segment people carrier's success in the Transportation Design category for cars, ships, trains and planes.
The iF product design award recognises design quality, workmanship, innovation and eco-friendliness.
Launched in 1953, the honour is awarded annually and is considered as one of the world's most prestigious prizes for excellence in design.
Peter Schreyer, Kia's chief design officer, said: "B-segment MPVs have traditionally been the type of vehicles purchased out of necessity - they are cars of function and practicality. Now all that is about to change. With the new Venga we have designed a car that will fulfil European consumers' practical requirements, while also being genuinely desirable and fun to drive.
"Venga is going to re-ignite interest among consumers in B-segment MPVs, by setting new standards for the class. The prestigious iF product design award is a welcome recognition of the success of our design strategy."
Copyright © Press Association 2009
