A hire company is offering Ferraris, Porsches and McLarens for rental.
Hertz has invested in vehicles such as the McLaren 12C, the Ferrari F12 Berlinetta and the Porsche Cayman sports coupe and hopes the exotic cars will appeal to those wanting added luxury from their rental.
Some of the cars have top speeds as high as 205mph.
Other luxury cars being added to the Hertz arsenal include the Porsche Cayenne SUV, BMW X6 and Range Rover Sport. They will supplement the range of high-end cars already on offer by the company, including the Aston Martin Vanquish, Lamborghini LP570-4 Performante Edizione Tecnica and the Maserati GranCabrio.
Michel Taride, group president of Hertz International said the supercars would be available throughoutEurope for customers who "who want to enjoy a taste of the high life."
He added: "At Hertz we are determined to offer our Supercar customers a first class experience - whether they are car enthusiasts, wanting to land an important business deal, celebrating a special occasion, or simply desiring an unforgettable thrill."
Copyright Press Association 2013