BBC in Clarkson satnav blunder

The commercial arm of the BBC will not make any money from the sale of 54,000 satnavs voiced by Top Gear presenter Jeremy Clarkson.

BBC Worldwide will donate the money to Children In Need after it emerged that it breached the corporation's editorial guidelines.

Its deal with TomTom, BBC executives said, breached editorial policy as the show's presenters - Clarkson, Richard Hammond and James May - are not able to endorse motoring products, therefore preventing the trio from appearing in car insurance or breakdown cover advertisements, for example.

The mistake was only discovered after the devices had been made, with many of them already delivered to shops.

No more Jeremy Clarkson-voiced satnavs will be made, while a plan to allow existing TomTom users to download Clarkson's voice to update their models has been shelved.

Copyright © Press Association 2011

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