Aardman model promotes road safety

Aardman model promotes road safety

An animated figure is to spearhead a national road safety campaign aimed at schoolchildren in the UK.

Horace the dog, created by Wallace and Gromit company Aardman, has been introduced to highlight a competition in which pupils will be asked to create their own short animated films to communicate key road safety messages.

The RAC and the Department for Transport's THINK! road safety team are both behind the campaign.

It is hoped that Horace will prove as popular, and as effective, as former road safety champions such as Tufty and the Green Cross Code man.

"We are committed to making our roads safer places for everyone and we believe the key to this will be engaging road users from a young age and championing safety education in schools," said RAC chief executive Chris Woodhouse.

"Road casualties in the UK might be at a record low but rates now seem to have reached a plateau so greater effort is needed to bring them lower still. Every life lost is one too many and another family devastated."

School children aged four to 16 can enter the competition, as can Scouts, Brownies and other clubs and groups as well as individuals.

Copyright Press Association 2014