5,000 Cars now sold under RAC BuySure Initiative
12 Sep 2013 at 12:48
Used car scheme passes milestone four months after launch
More than 5,000 used cars have now been sold under the RAC’s BuySure used car initiative just four months after its launch.
The 5,000th car itself was a 2009 Ford Focus sold by car supermarket Trade Centre Wales of Neath earlier this week and bought by Aaron Williams of Pontypridd. Other dealers that have signed up to the scheme include Carbase.biz, Sussex Used Cars, McCarthy Cars, Anthony Betts Motor Group, Wrights Motors, Fiesta World, Fayrewood Car Sales and WDV.
RAC Head of Dealer Propositions Mario Dolcezza, said: “The volume of cars sold under RAC BuySure is now rising quite quickly month-by-month and momentum is beginning to build quickly.
“Our initial strategy has concentrated on signing larger independent used car dealers and supermarkets in order to maximise the number of units sold and also to spread awareness of the initiative.
“However, as the profile of RAC BuySure grows, we expect to see more franchisees and smaller independents coming on board, especially as evidence for the business case for joining the initiative begins to accumulate.”
Trade Centre Wales joined RAC BuySure in May and has worked hard to maximise the potential of the initiative with Chris Strong, regional sales manager for the South West for RAC Warranty.
Mark Bailey, chairman of Trade Centre Wales, said: “We are very pleased to be involved in RAC BuySure. The RAC brand name has instant recognition and trust among customers, and it helps to underline the quality of our used car offering.”
RAC BuySure has been created to provide used car customers with a nationwide approved used car scheme that sets very high standards and is open to all kinds of dealers including independents, car supermarkets and franchises.
Dealers commit to an 82-point RAC Approved Preparation Standard on every vehicle, a minimum of three months’ RAC Warranty cover, three months of complimentary RAC Roadside breakdown cover provided free of charge and enrolment to RAC Accident Management Service, supporting the motorist in the event of an accident.
Mario continued: “An interesting point is that dealers are finding that the investment in the right stock and the right preparation to retail a car through RAC BuySure allows them to price accordingly. Customers are recognising that only very high quality used cars are being sold through the initiative and are willing to pay for the inherent peace of mind.”
RAC BuySure is being promoted through the RAC web site, which has around one million unique visitors every month, to the organisation’s 2.1 million members and five million affinity members, and through its digital magazine and newsletter. The initiative has been created by the RAC with its long-time partner in the warranty sector, The Warranty Group.
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CAPTION: Customer Aaron Williams, Mario Dolcezza of the RAC and Byron Thomas, sales co-ordinator for Trade Centre Wales.
Notes to Editors
With around seven million members, the RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, buying a used car, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.
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