Silver comes top on car colour list

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14 December 2010 at 08:05

Silver is the most popular colour in the world for cars, research has found.

Some 26% of cars sold are silver, according to figures from paint maker DuPont, narrowly more than black at 24%.

Meanwhile white and grey come in joint third place, with 16% each, according to DuPont's 58th Global Automotive Colour Popularity Report.

The report takes into account regional trends from 11 of the world's leading automotive regions of the world, including for the first time in 2010, trends from South Africa.

The full top 10 is:

1. Silver - 26%

2. Black/Black Effect - 24%

3=. White/White Pearl and Grey - 16%

5. Red - 6%

6. Blue - 5%

7. Brown/Beige - 3%

8. Green - 2%

9. Yellow/Gold - 1%10.

Others - <1%

DuPont says that, with silver, black and white - all neutrals - vying for the top three spots in most regions, grey has increased in popularity and is gaining in interest among car-buyers in many regions.

Europe doesn't exactly follow the global example. Here, black is the most popular colour, with grey and silver in second and third places respectively. However, in the MPV market, grey is the most popular choice.

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