Complete a survey
for a chance to win £100 of M&S vouchers
Sales enquiries: 0844 891 3111
50 Plus Life Insurance
We've teamed up with the UK's largest friendly society to bring you a life insurance product provided by LV=.
Guaranteed acceptance for UK residents aged 50 to 80 years old
Premiums from £7 to £50 a month available online (depending on age)
Quick and easy online application
£1,000 minimum amount of cover
Maximum of £25,000 of cover available
Funeral benefit option available to help you pay for your funeral costs
Get a Quote
Important 50 Plus Life Insurance information
The 50 Plus Life Insurance plan can give you added peace of mind that you've provided some extra financial support for your loved ones when you die. It's important you understand the details of the policy before you buy and to help we've provided a summary of some of the important facts.
You're fully covered after the first 12 months. If you die in the first 12 months, LV= may only pay out an amount equal to the premiums you've paid in
Premiums payable until your 90th birthday. Depending on how long you live, you could pay more than paid out on death
This is not a savings plan and it has no cash in value at any time. If you stop paying, you won't get anything back
Your amount of cover is fixed when your plan starts, so because of inflation this means it will buy less in the future
Payment normally goes to your estate. Inheritance tax could also apply to the part that's worth over £325,000 (tax years 2013/2014 to 2017/2018)
This information shouldn't be taken as advice. You should decide if it's right for you and speak to a Financial Adviser if you're not sure
If you phone we can offer information on LV= products only
Get a Quote
If you're unsure whether you need life insurance or if this insurance is right for you please speak to a financial adviser. The information provided shouldn't be taken as advice. If you want to understand more about this product a friendly member of LV= will be able to answer your questions on 0800 022 3877.
8am - 8pm Monday to Friday or 8am to 4pm Saturday. For textphone first dial 18001.
50 Plus Life Insurance Questions
How much cover can I have?
The minimum amount of cover you can apply for is £1,000 and the maximum is £25,000. If you have more than one plan or any other similar guaranteed life cover plans with LV=, the maximum cover is for all your plans added together. When you are deciding how much cover you need, don’t forget that, as the cost of goods and services goes up, the cover in your plan will stay the same. This means that the same amount of money will buy less in the future.
How much do I pay?
This depends on your age and the amount of cover you choose. The minimum premium is £7 a month, and the maximum is £100. If you have more than one plan or any other similar guaranteed life cover plans with LV=, the maximum premium is for all your plans added together. However there is also a minimum amount of cover of £1,000. So depending on your age you may not be able to get £1,000 of cover for the minimum premium of £7 a month.
Can I apply?
You can apply if you're:
permanently living in the UK and
between 50 and 80 years old
Can I increase my cover after my plans starts?
No, you can't increase your cover under this plan. However, you can take out more than one 50 Plus plan with us if you want to, as long as your total cover for all your 50 Plus plans isn't more than £25,000 and the total amount you pay in isn't more than £100 a month. Also to take out a new plan you'll still need to be aged 50-80 and be a UK resident.
RAC Financial Services Limited (trading as RAC Insurance) acts as an introducer to Liverpool Victoria Friendly Society Limited for life protection products. RAC Financial Services Limited is authorised and regulated by the Financial Conduct Authority, register number 313989, and is registered in England No. 5171817. Registered Office: RAC House, Brockhurst Crescent, Walsall, WS5 4AW. LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Friendly Society Limited (LVFS), and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. LVFS is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333