Who are Defaqto?

Defaqto is an independent researcher of financial products, focused on providing valuable information to support the decision making of customers. Their Star Rating system aims to help customers identify where a product sits in the market place in terms of features, quality and comprehensiveness. It also seeks to encourage customers to look at more than just price when it comes to buying insurance and provides them with a quick unbiased view of a product.

Read our guide below and learn how the Defaqto rating system can help you buy your Car Insurance with confidence.

Defaqto Star Rating Explained

Defaqto offer an independent, unbiased product assessment that consumers, advisers and brokers can trust. Research conducted by Defaqto in 2015 showed that 78%* of people felt the Star Ratings concept was easy to understand, and 86%* thought it would be useful when looking to purchase a financial product.

Defaqto has the UK’s largest retail financial product database, which is maintained through collecting product and fund data and using industry expertise and insight to make it comparable. This data underpins product ratings, web and software solutions, publications, events and consultancy services.  

Car Insurance rankings are calculated using a scoring method called Data Numerical Analysis (DNA). Each product feature and benefit is scored from 1 to 5, with a score of 5 denoting that the product has the highest characteristics in the market for that element; a score of 1 indicates it has the lowest.

5 Star Rating

  • Product has a comprehensive level of cover
  • Product has a comprehensive level of features and benefits
  • Product provides one of the highest quality offerings in the market

4 Star Rating

  • Product has a good level of cover
  • Product has a good level of features and benefits
  • Product provides a good quality offering

3 Star Rating

  • Product has an average level of features and benefits
  • Product has an average level of cover
  • Product provides an average quality offering

2 Star Rating

  • Product has a below average level of cover
  • Product has a below average level of features and benefits
  • Product provides a below average quality offering

1 Star Rating

  • Product has a low level of cover
  • Product has a low level of features and benefits
  • Product providers a low offering

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