Young people help design new cars

Young people help design new cars

A carmaker has created a pair of vehicles designed specifically to appeal to younger drivers.

Nissan designed the IDx concept in association with tech-savvy young people, who were all born after 1990. The resulting vehicles have been unveiled at the Tokyo Motor Show.

Personalisation has emerged as a key theme for young drivers, with the rear-wheel drive IDx featuring easily swappable interior and exterior fixtures.

The sportier 1.6-litre turbocharged Nismo enjoys 200bhp, while both 1.2 and 1.5-litre versions were created of the Freeflow model.

Nismo features a racy interior, larger wheels and a wider track. An even higher-performance version, the GT-R Nismo, set a new lap record for a production car at the Nurburgring, of 7 minutes and 8.679 seconds.

With bespoke tyres and enhanced aerodynamics, this model is capable of a power surge to 592bhp.

Although the vehicles showcased may not be mass-produced in their current form, Nissan aims to build on the concept of seeking direct input from consumers. Young people's needs have traditionally informed car production far less than those of middle-aged commuters, families or business people, and they are also subject to difficulties when it comes to finding cheapercar insurance deals.

The IDx concept sought to integrate young 'digital natives' into the motoring industry.

Two versions of the GT-R supercar were also displayed at the motor show, with the 2014 model offering fresh details, such as better wheel control and suspension improvements for a smoother experience. Retuned brakes and an adaptive front lighting system are also in place.

Copyright Press Association 2013