Computer games are being used to try and help solve the real-world integrated transport challenges of tomorrow.
Ford thinks gamers and developers could be a key factor in shaping future transport, especially when it comes to combining different types.
The car manufacturer's Smart Mobility Game Challenge employs computers to replicate likely scenarios and how these might evolve.
Gamers are being invited to join the Challenge to show how watches, smartphones, as well as personal information can be harnessed to devise the most efficient trips possible.
A 10,000 euro (£7,088) prize is being offered to the winner among five shortlisted finalists from the Ford challenge. The winner will also get the opportunity to put their work on display at next year's Barcelona-based Mobile World Congress.
Links between computers and cars are becoming ever more entwined, with more and more driverless cars being trialled and their benefits being highlighted .
At the end of 2013, Mercedes-Benz turned the AMG Vision Gran Turismo vehicle designed for the PlayStation 3Gran Turismo 6 console racing game into a real-life car .
Ford's vice-president of research and advanced engineering Ken Washington says the Challenge can play a part in generating global mobility solutions that help travellers take control over personal journeys.
He says the competition aims to utilise the gaming community's creativity to benefit tomorrow's integrated transport systems in a way that no other medium can.
Copyright Press Association 2015