Two Taunton men who leapt into the sea to save a stranded Ford Fiesta had to be rescued by lifeguards when they ran into difficulty.
The men had parked the hire car on the beach at Brean, near Burnham-On-Sea, Somerset and when they realised it was trapped in mud as the tide came in, they launched a last-ditch bid to save it.
A local rescue charity, The Burnham Area Rescue Boat (BARB), was called at 6.10pm on August 22 to help the men after they were spotted in difficulty.
The men were successfully rescued but despite the crew's best efforts, it was too late to save the car.
BARB crewman Norman Templeman described how the Fiesta was the sixth vehicle to get stranded in the space of a week.
The charity's chairman Mark Newman said: "The safety of the car's occupants was our top priority.
"We would never recommend that people get into the water to try to reach a vehicle - the currents in the Bristol Channel are very powerful."
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