Two of the world's biggest car makers are set to adopt the same software system to enable motorists to link smartphone navigation and music streaming apps to their vehicles' dashboard screens.
And Ford and Toyota are urging other manufactures to follow suit. They say adopting the Ford-developed SmartDeviceLink (SDL) as standard could cut dependence on Apple and Google technology.
Ford says several other manufacturers, including Honda, Mazda, Subaru and PSA Peugeot Citroen, are also looking at the software.
The company says SDL could also help motorists keep tighter control over their data.
If the technology is adopted as standard it could help manufacturers in China - the world's biggest car market - where Google has a limited presence and domestic firms like Alibaba Group Holding Ltd lead the way when it comes to services such as mobile mapping.
Last year a group of German carmakers bought mobile mapping business HERE, with Volkswagen AG's Audi brand, Daimler AG and BMW AG saying they plan to roll out the technology in their vehicles over the next few years.
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