Toyota Prius is Japan's top seller

Toyota is celebrating after its Prius remained as Japan's best-selling car for the 11th consecutive month.

The news was revealed by the Japan Automobile Dealers Association which found 35,546 vehicles were sold in March.

The strong figure came as good news for the manufacturer after it was forced to recall the model due to braking problems.

"The recall woes did not appear to dent demand for the Prius. Despite the recall trouble, the carmaker cannot keep up with surging demand for the Prius," said Toshiki Miyake, a spokesman for the association.

Consumers were choosing the Prius with the help of tax breaks and government subsidies for environmentally friendly vehicles, Mr Miyake said.

Toyota's Prius was also the top-selling car in Japan in the fiscal year to March 2010, with sales quadrupling from a year earlier to 277,485, the association said.

The Prius, also the world's top-selling hybrid, was so popular in Japan that it has a six-month waiting list.

Toyota was fighting to regain its once-sterling reputation for quality after recalling more than eight million vehicles around the world due to acceleration problems in multiple models and braking shortcomings in the Prius.

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