Ford is offering its employees a unique opportunity it order to boost their confidence in the manufacturer's new models, it has emerged.
Amid some of the worst economic conditions in its history, the 105-year-old company is giving staff the chance to test drive the vehicles the firm hopes will set it apart from other car makers.
Around 4,000 Ford workers based at sites near its Dearborn headquarters have been taken to a test track to drive and learn about about how the automaker hopes to make its vehicles unique.
The firm's product creation worker Sejal Shreffler said: "There's obviously some worry. It certainly seems like if we could get some of these vehicles over here we'd be headed in a better direction."
The track sessions, which are scheduled to run into next week, have been designed to give employees the skills to talk up the company's vehicles, but it also hopes to boost confidence that Ford is creating future products that people will want to buy.
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