Tesla's expansion in the UK continues to accelerate ahead with the launch of another store and a further six charging points.
The pioneering electric carmaker's new retail and service centre is based in Digbeth, Birmingham, just a five-minute drive from the A45 and A38.
It will provide drivers with help and advice to keep their green cars on the road, following in the footsteps of other stores in Reading, Bristol and Edinburgh. All of them will be fully operational by the end of 2014.
Tesla has also opened six Supercharging sites nationwide in its quest to supply customers with a constant network of power, including three in London at Canary Wharf, Tower Bridge and Westfield White City.
That takes the tally in the capital to five, adding to locations at Portman Square and Royal Victoria Docks.
But the company's master plan stretches far beyond the bright lights of London.
It hopes that drivers of its luxury Model S will be able to travel the length of the UK relying solely on Supercharging stations sooner rather than later, potentially at some point within the next six months.
Copyright Press Association 2014