Formula One Heiress Tamara Ecclestone turned blonde and slipped in to some black spandex to launch a car customisation game for BBC Children In Need.
The 28-year-old daughter of F1 boss Bernie Ecclestone dressed up as Sandy from Grease to launch the charities online game, Pudsey's Dream Wheels. It is hoped that the game, run in collaboration with Peugeot, will raise over £150,000 for Children in Need.
In homage to the famous Greased Lightning scene and song from the hit 1970s film, Tamara posed with a customised Peugeot 208.
The game is now live and youngster can go online and customise their own cars for free at www.pudseysdreamwheels.co.uk and for a £3 fee, which goes directly to the charity, they can enter their design into a competition, with the winner being announced on December 8.
Tamara said that her Dream Wheels would be pink and gold, and accessorised with crystals and false eyelashes on the headlights.
Copyright Press Association 2012