Players of the popular simulation game The Sims 3 will now be able to zip around their virtual world in Renault's new range of electric cars.
The French manufacturer has signed a deal with games publisher Electronic Arts (EA) to deliver the Twizy Z.E Concept car as part of a free download Electric Vehicle Pack (EVP).
The EVP will also contain other environmentally sustainable items, including solar panels and a windmill, which will together help reduce weekly household energy bills within the game.
The download is available for users in Europe, the Middle East, Africa, Latin America and Asia.
Renault senior vice president for global marketing, Stephen Norman, said: "Electric vehicles are going to appeal to younger, more socially conscious customers and especially early adopters.
"This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault brand just ahead of the Renault range of affordable electric vehicles themselves."
EA's Elizabeth Harz added: "Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value."
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