Carmaker Nissan has invited schoolchildren to visit its manufacturing plant in Sunderland and its European Technical Centre in Cranfield as a part of the Government's 'See Inside Manufacturing' initiative.
Special events are being organised at Nissan plants in a bid to give an opportunity for youngsters to see world-class automotive facilities first hand and learn more about modern manufacturing.
The initiative intends to change the perception of youngsters regarding careers in the manufacturing sector.
Organisers hope to inspire more students to choose Science, Technology, Engineering and Mathematics (STEM) subjects.
Business secretary Vince Cable said: "For too many young people the word manufacturing is a turn off. A worrying poll out recently found that only one out of ten children aged 11 to 14 thought that engineering was an important job and even ranked being a politician as a better choice of career!
He added: "We are determined to shake up old fashioned views of manufacturing. Through the Government's See Inside Manufacturing campaign and Nissan's events at Sunderland and Cranfield, we are giving young people the chance to see the exciting face of modern manufacturing which is highly skilled, high tech and highly paid."
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