A prestigious tourism award, organised by VisitEngland, has been won by the Royal Shakespeare Company (RSC).
TheRSC was honoured for its outstanding contribution to tourism at the 2011 Enjoy England Awards for Excellence, sponsored by the Caravan Club.
Viscountess Cobham, chairman of VisitEngland, said: "The RSC has helped lead the way in how we think and feel about theatre and is a shining light in English tourism.
"We are thrilled to be able to recognise the theatrical joy this much-loved and unique English theatre company gives to thousands of people every year."
Sara Aspley, commercial services director at RSC, said: "It means so much to receive this award. We are passionate about encouraging audiences and visitors to experience our new theatres in Stratford."
A Cumbrian guesthouse - Number 43 in Arnside - was named the best b&b/guest accommodation, while Cumbrian Heavy Horses in Millon won the best tourism experience award at a ceremony in Birmingham.
The business tourism award was won by Highgate House in Creaton, Northamptonshire, while Woodclose Park in Kirkby Lonsdale, Cumbria, was named the best caravan holiday park.
The Langham Hotel, in London, was crowned the best large hotel (over 35 bedrooms), while the large visitor attraction (over 100,000 visitors) award went to Chatsworth House in Bakewell, Derbyshire.
Copyright © Press Association 2011