A study has claimed that parents are failing to show children the way with road safety.
Admiral found that a third of parents cross the road with their earphones in or their mobile phones out - texting or chatting.
The survey found almost 10% of children also failed to switch off their MP3 player or put their phone away before crossing.
But this was despite 10% of parents knowing a child who had been knocked down on our roads.
It is possible that if people crossed the road without distractions such as phones, fewercar insurance claims would be made.
The survey also showed that 42% of the 1,317 parents questioned, and 18% of the 1,000 children aged 7-12 who were polled, did not follow the Green Cross Code when crossing roads.
This is despite the fact that 85% of parents reckoned the roads had got busier and that 70% of them felt drivers were going faster.
Commenting on the survey findings, Kevin Clinton, head of road safety at the Royal Society for the Prevention of Accidents, said: "Parents and carers have an important role to play in helping their children learn about road safety from an early age."
Copyright © Press Association 2011