Motorists wanting a good deal on a new or used car should do their homework and be prepared to haggle, it has been claimed.
Two out of three buyers fail to research financial deals available ahead of a purchase, while a third are not prepared to haggle to get the price down, according to research for esure car insurance.
And as many as 40% of those surveyed said they did not want the bother of a private transaction, despite some of the best deals involving selling a car privately rather than through a dealer.
Mike Pickard, esure's head of risk and underwriting, said: "With a recent fall in demand for new cars crippling the car manufacturing industry and a slide in the value of the used car market, now could be one of the best times to buy a car.
"Discounted prices, cashback offers, 0% finance deals, the reduction in VAT and even buy-one-get-one-free offers at some dealerships are there to entice motorists to part with their cash."
He added: "Spending an hour or two researching the options available could make a real difference to your wallet - particularly in such a strong buyers' market."
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