People in the countryside are twice as likely to drink and drive as those in the city, new research commissioned by Coca-Cola suggests.
A third of motorists in rural areas admitted to having driven while under the influence because they are operating on quieter roads, compared to just 16% in towns and cities. Men are also twice as likely to drink and drive as women, it appears.
The survey found that one in seven people admit to occasionally drink driving, while one in six designated drivers have a glass of wine or beer before stepping behind the wheel.
Around 3% of the people questioned admitted to drink driving every week.
As part of its Christmas safe driving message for 2013, the RAC is once again supporting Coca-Cola's Designated Driver campaign, which is run in partnership with the Department for Transport's (DfT's) THINK! Driver Friendly campaign.
The drinks giant is offering 'buy one get one free' soft drink deals in pubs and bars across the UK over the Christmas party season.
RAC technical director David Bizley said: "The RAC is proud once again to support Coca-Cola's Designated Driver Campaign as it plays an important role in making it easier and more affordable for drivers to enjoy Christmas nights out drinking soft drinks.
"Any initiative that gives people an alternative to alcohol over the festive season and reduces the temptation to drink and drive can only be a positive step."
While official government advice is to avoid drinking and driving at all costs, 41% of drivers believe that they are legally able to drive with two units of alcohol in their blood, while 9% believes that four units are allowed.
The legal drink drive limit in the UK is 80mg of alcohol per 100ml of blood or 35mg of alcohol in 100ml of breath.
The survey found that 33% who drink and drive say they do so because they feel sober enough, while 24% claim they are only travelling a short distance.
Copyright Press Association 2013