Q30 to muscle into premium market

Q30 to muscle into premium market

Nissan's luxury vehicle division Infiniti is set to show off its "cheetah-like" Q30 concept at the Frankfurt Motor Show next month.

The unveiling will give a clear indication of where Infiniti is heading with its new small crossover model, due to be built at Nissan's factory in Sunderland. It will be built alongside the Qashqai and be on sale in 2015.

The Q30 will be similar in size to the Audi Q3 and BMW X1, with Infiniti targeting Britain's premium car buyers.

Company president Johan de Nysschen says the Q30 is the start of great things for Infiniti as it looks to expand its portfolio and grow worldwide. The Q30 has a distinctive style and quality that is likely to appeal to modern, higher-end buyers.

Infiniti hopes these premium customers will be keen to arrange theircar insurance and get behind the wheel of the Q30 in the same way family hatch buyers have been drawn to the Nissan Qashqai.

Designer Alfonso Albaisa claims the "slender, sleek and seductive" Q30 has a cheetah-like feel. He said the animals look like they are floating when they run and the company is aiming for that kind of muscularity with its new concept.

Copyright Press Association 2013