Personalised plates up for grabs

The sale of personalised registration plates at a forthcoming three-day auction could take the proceeds from recent sales to £1 million.

DVLA Personalised Registrations will be selling a series of personalised plates, including the 7 O and 10 OOO series, during the auction on June 2 at Whittlebury Hall.

A total of £872,000 was raised through the sale of O-series registrations, which were launched last year to mark the agency's 20th anniversary. The O-series plates launched last year were 1 O, 2 O, 3 O, 4 O, 5 O, 6 O, 9 O, 1 OOO and 2 OOO.

The DVLA team are hopeful there will be strong sales of the 7 O and 10 OOO, netting further hundreds of thousands of pounds for the Treasury. The Northamptonshire venue where the auction will be held is the site where the 1 O sold for £210,000 last January.

Damian Lawson, DVLA Personalised Registrations' Marketing Manager, said: "While we had high hopes for the O-series, we never in our wildest thoughts believed we could be on the verge of raising £1 million from their sale so soon.

"Since 1 O was sold at Whittlebury Hall 18 months ago there has been a terrific amount of interest surrounding the whole O-series and while we do not expect to surpass the £210,000 it made, it would be truly ironic if Whittlebury proved to be the setting for hitting the magical million mark."

In total, DVLA's forthcoming auction will comprise 1,500 registrations chosen to offer an eclectic mix to suit all tastes, styles and pockets.

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