Peppa Pig fastens belt for safety

Seatbelts are being added to animated children's show Peppa Pig in order to get across the safety message after concerns were raised.

Children's Bafta-winning animation company Astley Baker Davies said it had considered strapping the family of pigs in when it first made the Nick Jr programme, but had felt this might limit the characters' range of expressions.

However, Broadcast magazine reported that some parents had expressed concern that children watching the animated show, which is broadcast on Five, might try to follow Peppa's lead.

"Everything Peppa does reflects a child's real world," the animation company's co-founder Mark Baker told Broadcast.

"We were very naive when we started making Peppa and we did mess up," he said. "If we could turn the clock back, we would."

The company was said to be introducing seatbelts to new episodes of the show, which won a children's Bafta in 2005 for best pre-school animation, and re-animating scenes from the first and second series.

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