Consumer interest in alternatively fuelled cars is high. That’s according to a survey of 1,400 motorists conducted by the RAC, which has revealed that almost half of drivers (49%) would consider buying an alternatively fuelled vehicle, while a quarter (25%) say that they are likely to purchase one in the next five years.
For those that would not consider buying an alternatively fuelled vehicle, the major barriers to purchase decisions are cost and the range of battery-powered electric vehicles available.
RAC technical director David Bizley said: “Schemes such as the Government’s Plug-In Car Grant are great incentives to encourage consumers to consider greener vehicles but it is clear that opinions on alternatively fuelled vehicles are still mixed and there is a lack of awareness, according to our research which shows that 75% of those surveyed are completely unaware of the scheme’s existence.
“The car is an essential part of everyday life in Britain so it is vital that its future is safeguarded by adopting the new low-carbon alternatives as they become available and affordable.
“Manufacturers are working hard to give motorists greater choice of low-carbon vehicles to fit their lifestyle but our research has shown the price of these is clearly inhibiting sales.”
The RAC is raising awareness and encouraging adoption of low-carbon vehicles through its sponsorship of the Royal Automobile Club’s Future Car Challenge. The initiative is a motoring challenge open to electric, hybrid, hydrogen and fuel-efficient traditionally powered vehicles, during which entrants aim to use the lowest amount of energy on a 63-mile route from Brighton to London.