A new electric car called the Nissan Leaf is to cost £26,500 when it hits the Japanese market later this year.
The four-door hatchback, said to be one of the cheapest electric cars on the market, is being built in Britain and the US.
Japanese car buyers can place orders for the zero-emission car from Thursday and can expect deliveries in December.
However, orders in the US will commence from April 20 and soon after that in Europe.
Analysts have predicted the car may not be able to lure many buyers as the range of the car is just 100 miles on a single charge.
Christopher Richter, an auto analyst at CLSA Asia Pacific Markets in Tokyo, said: "It would have to be cheaper, but the main stumbling block is range.
"For this to be a game-changer, you'd need to have double the range, and lithium ion battery technology just can't do that right now at an affordable price."
But Mr Richter said Nissan Leaf will appeal to "people who want to be green, people who love technology and people who are status-conscious."
He added: "It'll be attractive to a lot of families as a second car, particularly in the US market."
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