Nissan pressed the button to start production of its revolutionary new Note model at its Sunderland plant on Monday.
The car factory is the biggest in Britain and Nissan has invested £125 million in its future with the work to produce the Note, with the help of a £9.3m grant from the UK Government's Regional Growth Fund.
The Minister of State Europe for Business and Enterprise, Michael Fallon, joined John Martin, Nissan's Senior Vice President for Manufacturing, Purchasing and Supply Chain Management in Europe at a ceremony to mark the official start of production on Line 2.
It seems thousands of customers cannot wait to arrangecar insurance and get behind the wheel of the new Note. Nissan began taking pre-orders in July and it needs to roll 14,000 units off the production line to meet demand across Europe.
Mr Martin said the Note brings a never-before-seen combination of design, technology and safety features to the mainstream B-segment of the market.
He said the huge investment is a big vote of confidence for Nissan's Sunderland operation and its hard working and top performing management and staff. He used the launch to thank the company's workers and the Government for its contribution and continued support.
Copyright Press Association 2013