Ford's latest small family car, the Focus, will be showcased over four days at the Lakeside Shopping Centre, in Essex, from February 17.
Some 7,500 people are expected to visit the retail park in Thurrock to get a glimpse of the new Ford car.
The latest model will be displayed at its Debenhams flagship store, ahead of its official launch in the UK on March 1.
Jon Wellsman, Ford Britain sales director, said: "UK motorists are eagerly awaiting the arrival of the new Ford Focus, replacing the model which was top selling car for 10 years. Essex is the Ford brand's spiritual home, so putting our newest car on display to Lakeside shoppers will please our local Ford fans."
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