A new chip designed to alert motorists to immediate nearby hazards has been unveiled by Mobileye.
The company has launched the new Mobileye C2-270, a vision chip that can detect pedestrians, vehicles, bicycles and lane markings.
The system works by connecting a camera to the wind shield of the vehicle.
Whenever a driver approaches a hazard, it sends out a warning alarm allowing the driver to take evasive action.
The designers behind the idea said they came up with it because despite attempts to make roads safer across Europe, drivers can still get easily distracted by sounds such as a mobile phone ringing or noisy road construction.
Isaac Litman, CEO of Mobil Products, said: "The Mobileye C2-270 has unprecedented alert capabilities for drivers.
"And best of all, drivers can drive reassured with the feeling that an extra eye is constantly at work in the car, giving them another line of defence in an increasingly dangerous road environment."
The Mobileye C2-270 camera, mounted behind the wind shield of the car, constantly monitors the road in front of the vehicle while the car is in motion. The camera is connected to a display unit placed within the driver's field of view.
If the camera spots a danger in the way, the display will flash bright colour-coded icons and sound a warning to alert the driver up to 2.7 seconds before impact - precious time in which the driver can take immediate action to avert a collision.
The new system also detects motorcycles, and when coupled with Mobileye technology, which brought the consumer forward collision warnings, unintended lane departure warnings and insufficient distance-keeping.
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