Motorists have been told to brace themselves for "the worst ever pothole season", as the country's road network suffers damage due to widespread snow and ice.
According to a spokesman from the website Potholes.co.uk, the road surface is likely to deteriorate "incredibly quickly" over the coming months, due to heavy snowfall and sub-zero temperatures.
The site has already seen a rise in the number of users during the wintry conditions. In 2009, drivers in the UK were forced to spend nearly £320 million due to damage caused by potholes.
Breakdown cover at this time of year is essential as motoring rescue services have been inundated with calls from drivers whose vehicles have been damaged by potholes or have ground to a halt due to the extremely cold weather.
Spokesman Duncan McClure-Fisher said: "That figure could pale into insignificance. The roads are going to deteriorate incredibly quickly over the coming months.
"Given the severity and earlier than normal arrival of harsh wintry conditions, everything is pointing towards a miserable period for motorists.
"Local councils and central Government have a duty of care to maintain the roads of Britain. Yet, with the extended period of cold weather and councils trimming budgets across the country, it's hard to see how they will be able to tackle what points towards being the worst ever pothole season."
Potholes appear when existing cracks in road surfaces are filled by water or snow. The damage caused by the water expanding on freezing is revealed when the ice melts.
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