Land Rover has finally launched its all-new fourth generation Range Rover and is aiming to compete with high-end premium cars - not just 4x4s.
The British car manufacturer wants the car to have appeal beyond the traditional premium 4x4 market and is highlighting the new model's hi-tech construction, low weight and vastly improved luxury.
A redesigned air suspension system, new driver operated Terrain Response control and greatly increased maximum wading depth show that the firm has not completely abandoned its proud off-roading history and tradition..
And, as well as being 420kg lighter than the old model thanks to an aluminium rather than a steel body, the fourth generation Range Rover is actually bigger as an additional 40mm between the wheels has added more rear cabin space.
Land Rover hopes the lower weight will help with agility and running costs and, although the new model will not hit showrooms until early in 2013, it can be ordered now from £71,295 for the V6 diesel to £98,395 for the supercharged petrol model.
Copyright Press Association 2012