Land Rover helps beat VAT increase

Car giant Land Rover is running a scheme to help UK customers protect themselves from the VAT increase that will take effect in January 2011.

Customers who make new retail orders before December 31 will avoid the higher VAT rate as long as their Land Rover is both registered and delivered between January 4, 2011, and March 31, 2011.

Managing director of Land Rover UK ,John Edwards, said: "Protecting against the VAT increase means that customers can order with confidence, secure in the knowledge that the January tax hike will not affect their vehicle purchase. This move demonstrates that the interests of our customers continue to be at the heart of our business strategy."

The company said UK sales for 2010 are up 30% for the year to date, saying the higher demand has boosted its whole range.

Sales of the Land Rover Freelander 2 are up nearly 40% for the year to date. The model, built in Halewood, Merseyside, is the best selling across the world.

Land Rover also announced the price structure for new modes from January 2011, which includes 20% VAT, and a new pricing setup for the Freelander 2 range. It said a new 2WD version, with an eD4 badge, will give even better value for money as well as improved economy and CO2 emissions.

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